Diversifying from AdSense - Build a Sales Force,check out CPA.
You can ask the savvy website operator about what would be their biggest nightmare, and the usual replies will be along the lines of: "server crash","hack attack","Google bans me","get sued", and so forth.
Yet none of the above matter if you are not making a cent.
A great majority of advertising-supported websites (especially 'web 2.0′ sites) rely on AdSense. If they were to ever construct a P&L statement, the entire revenue segment would consist of AdSense revenue. The entire strategy is to pin a leaderboard + rectangle + one more spot on the site, remove borders, blend into the site, and voila - revenue is had. Some pin their hopes on a 'premium' bringing in money, but most over-estimate the number of people that will actually subscribe.
This is somewhere between high dangerous and insane. Having all your eggs in one basket is never a good idea.
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